OPTIMA BATTERIES | Client
JACOBSON ROST | Agency
ANDY RAMSEY | Editor
TOM GORTON | Creative Director
WILL GENTILE | Director of Photography (King of the Hammers)
CHRIS LECLERC | Director of Photography (Demolition Derby)
LUCA PONTARELLI | ACD/Art Director
NOLO DIGITAL FILM | Color
Two of a series of 5 documentaries in the Ultimate Torture Test campaign for Optima Batteries (a subsidiary of Johnson Controls). In this series, one single battery was put through the most challenging and extreme events in motorsports. From the desert wasteland of the King of the Hammers race to the Marshall-Putnam County Fairgrounds in Henry, Illinois, this battery was pushed to its limits. Each event also got a :30 and a :15 TV spot for placement on televised motorsports events (see examples of those here). The campaign garnered over 500k views on social within its first week of launch.